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Privacy Policy

Last updated: January 15, 2025

Introduction

WhyTho ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our mobile application and website.

Information We Collect

Personal Information

  • Account Information: Email address, name, username, and profile information
  • Financial Data: Purchase amounts, categories, spending patterns, receipts, and transaction history
  • Usage Data: App interactions, feature usage, and analytics
  • Device Information: Device type, operating system, app version, and device identifiers
  • Profile Data: Age, date of birth, job information, budget goals, and preferences

Automatically Collected Information

  • Analytics Data: App performance and usage statistics
  • Crash Reports: Technical information to improve app stability
  • Location Data: General location (if enabled) for purchase context
  • Subscription Data: Payment information and subscription status (processed securely through third-party providers)

How We Use Your Information

Primary Uses

  • Core Functionality: Track purchases and provide spending insights
  • AI Analysis: Generate personalized financial insights and recommendations
  • Goal Tracking: Monitor progress toward financial goals
  • User Experience: Improve app performance and user interface
  • Receipt Scanning: Process and extract information from receipt images

Communication

  • Service Updates: Important app updates and feature announcements
  • Support: Respond to user inquiries and technical issues
  • Marketing: Optional promotional communications (with consent)
  • Notifications: Push notifications for reminders, insights, and goal milestones

Data Protection

Security Measures

  • Encryption: All data transmitted and stored is encrypted using industry-standard encryption
  • Access Controls: Strict access controls for employee data access
  • Regular Audits: Security assessments and vulnerability testing
  • Compliance: Adherence to industry-standard security practices
  • Firebase Security: Data stored securely using Firebase with proper authentication and authorization

Data Retention

  • Active Accounts: Data retained while account is active
  • Inactive Accounts: Data deleted after 2 years of inactivity
  • Deletion Requests: Immediate processing of user deletion requests
  • Backup Data: Backup data retained for 30 days after account deletion

Information Sharing

We Do Not Sell Your Data

WhyTho does not sell, rent, or trade your personal information to third parties.

Limited Sharing

  • Service Providers: Trusted third-party services for app functionality (Firebase, payment processors, analytics)
  • Legal Requirements: When required by law or legal process
  • Safety: To protect user safety and prevent fraud
  • Business Transfers: In the event of a merger, acquisition, or sale of assets

Third-Party Services

  • Firebase: Authentication, database, storage, and analytics services
  • Google Sign-In: Authentication service
  • Payment Processing: Secure payment information handling (Stripe, Apple, Google)
  • Analytics: Anonymous usage data for app improvement
  • Crash Reporting: Technical data for stability improvements
  • AdMob: Advertising services (with user consent)

Your Rights

Data Control

  • Access: Request access to your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your account and data
  • Portability: Export your data in a readable format
  • Objection: Object to processing of your personal data

Privacy Settings

  • Opt-Out: Disable analytics and marketing communications
  • Data Sharing: Control what information is shared
  • Location Services: Enable/disable location-based features
  • Notifications: Manage notification preferences

Children's Privacy

WhyTho is not intended for users under 13 years old. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

International Users

Data Processing

  • Primary Location: Data processed in the United States
  • International Transfers: Appropriate safeguards for international data transfers
  • Local Laws: Compliance with applicable local privacy laws

GDPR Compliance (EU Users)

  • Legal Basis: Legitimate interest and user consent
  • Data Protection Rights: Full GDPR rights for EU users
  • Data Protection Officer: Available for privacy inquiries
  • Right to Complain: Right to lodge a complaint with a supervisory authority

Cookies and Tracking

Mobile App Tracking

  • Analytics Cookies: For app performance and usage analytics
  • Functional Cookies: For app functionality and user preferences
  • Advertising Cookies: Used only with user consent for AdMob services

Opt-Out Options

  • Analytics: Disable in app settings
  • Targeted Advertising: iOS/Android system-level controls
  • Personalization: Turn off personalized features

Specific Features

AI Insights

  • Data Processing: Purchase patterns analyzed for insights
  • Personalization: AI models personalized to your spending
  • Anonymization: Individual data not shared with AI providers

Receipt Scanning

  • Image Processing: Receipt images processed using OCR technology
  • Storage: Receipt images stored securely in Firebase Storage
  • Deletion: Receipt images deleted when purchase is deleted

Premium Features

  • Subscription Data: Payment information processed securely
  • Feature Access: Premium features tied to subscription status
  • Cancellation: Data retention policies apply after cancellation

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

Changes to this Privacy Policy are effective when they are posted on this page. Continued use of the app after changes indicates acceptance of the updated policy.

Contact Information

If you have any questions about this Privacy Policy, please contact us:

  • Privacy Inquiries: privacy@whytho.app
  • General Support: support@whytho.app
  • Data Requests: Processed within 30 days

Effective Date: January 15, 2025

By using WhyTho, you agree to this Privacy Policy. If you have questions or concerns about your privacy, please contact us at privacy@whytho.app.